ORGANIZATIONAL BACKGROUND
Since its founding at the 1964 – 65 New York World’s Fair, the New York Hall of Science (NYSCI) has inspired millions of people — children, teachers and families — by offering creative, participatory ways to learn and encouraging people to explore their curiosity and nurture their creativity. Located in Queens, the most ethnically diverse county in the country, NYSCI welcomes 500,000 visitors each year and serves thousands more through outreach in schools, teacher professional development programs, and participation in a variety of public events and research initiatives.

NYSCI is a leader in the science museum field, recognized for its highly regarded exhibitions, programs and products, all of which are informed by strategies of engagement called Design, Make, Play. The defining characteristics of Design, Make, Play — open-ended exploration, imaginative learning, personal relevance, deep engagement and delight — are the ingredients that inspire passionate science, technology, engineering and mathematics (STEM) learners. NYSCI engages diverse communities of learners, particularly young people, in STEM, by fostering the excitement of self-directed exploration and by tapping into the joy of learning intrinsic in young people’s play. Our transformative model for STEM exploration invites broad participation and makes engagement and learning irresistible.

NYSCI has approximately 80 full time and over 60 part time staff.

DEPARTMENT ROLE
This is an exciting moment in history for The New York Hall of Science (NYSCI). After being closed since the start of the pandemic, we will be reopening this summer. While we’ve been closed, we’ve maintained a core group of amazing professionals, who have been working on new exhibitry, facilities enhancements, strategic product and pricing changes, systems automation, brand strategy, and soon to begin, a website overhaul. This is an opportunity for a customer-centric person who is passionate about informing decisions with data, and has an interest in utilizing skills to support a mission-driven organization.

NYSCI’s Marketing and Business Development division utilizes an audience focused approach to execute activities that further the visiting public’s understanding of the New York Hall of Science and its mission, support the museum’s overarching audience development goals and grow its capacity to earn visitation-related revenue. More specifically, the Audience and Business Analytics department is charged with the execution, innovation and analysis of activities such as museum admission, group sales, ancillary offerings and public events. Collaborating closely with colleagues across the institution (finance, program, education, exhibits, research, public relations, and Explainer Leadership), as well as external parties (educators, event partners, community groups), members of the department are asked to demonstrate an entrepreneurial mindset, exceptional communication skills and operational ‘know-how.” The Marketing and Business Development Division comprises 5 units: Visitor Experience, Membership, Group Sales, Public Programs, Space Rentals, and Audience and Business Analytics.

FUNCTION
The Data Analyst will be the primary point of contact within the organization for the reporting and analysis of NYSCI’s box office data, survey responses, CRM records, and other data which can inform visitation-driving and revenue-generating strategies. The Data Analyst will regularly consult with marketing, business development, and other teams to plan the collection of data to enable productive analyses. This work will be critical to informing NYSCI’s strategic decision making by maintaining the metrics and insights by which NYSCI evaluates current performance and areas of opportunity.

PRINCIPAL RESPONSIBILITIES
The data analyst is responsible for analyzing quantitative and qualitative data about NYSCI’s on-site visitors and online customers, turning data into business intelligence and actionable insights which are used to guide visitor engagement strategies.

Reporting & Analysis
1. Provides routine reporting and in-depth data analysis in response to internal and external requests, to support decision making at all levels within the organization.
2. Generate reports from various data sources including: sales data, customer data, Google Analytics, survey responses, CRM data, and more.
3. Develops persuasive and actionable reporting in the form of reports, dashboards, and presentations.
4. Presents reports & findings to cross-departmental stakeholders, refining and enhancing reports in consultation with end-users of data products.
5. Performs quantitative and qualitative analysis in support of visitor engagement operations and strategy development/execution.
6. Independently identifies trends and insights which may inform strategic decision making.
7. Evolve analytics frameworks & KPIs to evaluate progress toward audience and revenue goals.
8. Maintain contextual understanding of NYSCI’s data and business activities in order to ensure validity in the analyses, insights, and claims derived from data.

Research
9. Works closely with POS System administrators to ensure data collection strategy which facilitates meaningful analysis.
10. Works closely with marketing to design, implement and evaluate digital experiments related to UX design, promotional strategies, content, and other factors which influence customer conversion.
11. Works closely with visitor experience management to coordinate visitor studies including surveys, focus groups, observational studies, and experiments investigating domains such as visitor satisfaction, motivation, demographics, content preference, price sensitivity, and other topics as needed.
12. Represents NYSCI in the Collaboration of Ongoing Visitor Experience Studies (COVES) community. COVES is a collaboration between dozens of science centers across the country who utilize a common system for the ongoing collection of meaningful data about museum visitors, allowing museum leaders to make data-informed decisions, while providing relevant points of comparison within our industry. The data analyst will engage in COVES community events such as annual or quarterly meetings, conference sessions, webinars, and other events.
13. Serve as methodological advisor to various teams, ensuring the collection high quality data with potential to deliver actionable insight.
14. Support ad-hoc audience & institutional research needs as required.
15. Collaborate with marketing to support implementation of Google Analytics, ecommerce tracking, Google Tag Manager, and other marketing analytics systems.

Data Management
16. Perform data cleaning and maintenance tasks that improve the efficacy of data analysis and reporting.
17. Maintain repositories of reports and analytical files to enable rapid response to time-sensitive reporting needs.
18. Maintain self-service access to standard audience & revenue reports.

SUPERVISORY RESPONSIBILITIES
none at this time

QUALIFICATIONS
– Master’s Degree in Data Analytics or BA in a quantitative discipline plus two years of applied analytics experience
– Demonstrated experience in working with teams.
– Strong communications skills with the ability to express ideas clearly both in written and oral communications.
– Must be familiar with all stages of data management, including data collection, database management, processing, reporting, and analysis.
– Must be able to distill results from complex analyses into concise and actionable insights.
– Must be flexible & adaptive to using new technologies, and able to quickly gain the proficiency needed to serve in an administrative capacity.
– Must be proficient in basic tabular spreadsheet management software such as Excel or Numbers
– Must have knowledge of either Tableau, Power BI, or have advanced Excel knowledge with ability to produce pivot charts & tables and produce data visualizations.
– Must have proficiency with statistical programming language (R or Python) for performing advanced data manipulation & analysis.
– Must have knowledge of SQL with experience querying from Relational Databases
– Must have basic knowledge of statistical analysis
– Must be familiar with survey research and instrument design
– Must be able to identify sources of error and bias in data collection
– Must understand sample design & how to achieve a reasonably representative sample from a large, heterogeneous population

RELEVANT EXPERIENCE AND SKILLS
2 years’ experience working in a strategic role requiring the use of research and data analysis to inform decision making (preferably in a business or non-profit setting).

COMPENSATION
Commensurate with education, skills and experience; includes an excellent NYSCI benefits package.

How to Apply: Please send cover letter and resume to jobs@nysci.org. Please include job title in subject line. No phone calls.

The New York Hall of Science is an equal opportunity employer committed to fostering an inclusive and innovative environment with the best employees. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, military service, marital status or any other protected status in accordance with applicable law. We support a drug-free workplace. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.